6 Social Media Tools Experts Use to Update Facebook Pages

 

Okay, I’ve been a bit remiss in blogging of late. Enough of that. I’m back with a vengeance. I’ve been using Instapaper (one of the tools I love) to archive a lot of material over the last six-months. So expect a flood of posts on a regular basis. First this from the always excellent KissMetrics Blog covering 6 Tools Social Media Experts Use to Update Facebook Pages.

If you’re like me, you’re overwhelmed not just keeping up with all the daily changes in social media and digital marketing but finding out about and learning to use a host of new tools to track engagement, conversations, influence…you name it. In a sense, we’ve become tool paralyzed.

That’s one of the reasons I haven’t been blogging as regularly over the last several months. I had become dependent on FireFox and all my bookmarks and add ons and when FireFox started to get real glitchy around six-months ago, my tools started failing me. I guess in a sea of constant change we look for any little bit of stability and having a set of “go to” digital tools makes one feel in control of a hopelessly out of control situation.

Enjoy!

New Marketing Practices Benchmarking Study with PMA

If you’re a brand marketer, we want your views on new marketing practices. The aim agency, whom I have a partnership with and the Promotion Marketing Association are conducting what we hope to be an every six-months tracking survey on new marketing practices, expenditures, attitudes toward and more.

Please help us out by taking the survey. All participants can request a free copy of the completed report. http://svy.mk/jTABhL

LinkedIn Hits 100 Million Members. All Have Glowing Recommendations!

LinkedIn Infographic

Just kidding about the last sentence but it does seem that was sometimes, doesn’t it. Mashable has an article with the original of the infographic above. Highlights of the LinkedIn announcement include:

  • Over half of LinkedIns users are located outside the U.S. (56% to be specific)
  • Fastest growing countries are Brazil, Mexico, India, France
  • Activity on the network peaks around noon although mobile usage is showing patterns similar to other mobile trends (iPad anyone?) peaking around 8p.

User Generated Content: Amature Animation

Xtranormal Cartoon Creation

From this morning’s Wall Street Journal a fascinating look at a new user generated content trend: creating your own animated shorts. The democratization of content continues with digital creation tools like Xtranormal and GoAnimate that allow you to create your own versions of South Park or Family Guy-like cartoons, filled with your own version of social or work-related satire, then share on YouTube, Twitter and blogs. The barriers of self-expression and creativity keep dropping.

The Real Purpose of Social Media

The Real Purpose of Social Media

This is a long but excellent video by Dough Rushkoff, author of “Program or Be Programmed” (sorry, the video host won’t allow the video to be embedded). He makes a fundamental point toward the end of the video that social media is really about the value exchange between the participants in a distributed network. If brands want to have meaningful value in this exchange, they have to contribute value. You can do this with entertainment (hard) or you can do this with information (not so hard) but however you choose to do it, you have to be real. As Doug points out, “Nobody wants to talk about what the Keebler Elf is doing…unless he’s been caught having sex with the Pillsbury Doughboy” or something like this, is hilariously true.

How Video Goes Viral…Cool Infographic

This cool infographic, shared on Mashable today.

Mashable Video Goes Viral

Cool Infographic on How Video Goes Viral

Qwiki is Amazing

Qwiki is an amazing new multi-media search engine that creates a narrated mini-movie of your search query on the fly. Assuming this takes off like it’s trending in interest (and it’s still in alpha) this will be an important new signal for brands to understand and leverage.

TechCrunch Disrupt Winner Qwiki Hits No. 1 On Google Trends ‘Hot Searches’ In The U.S..

Social Networks: Harnessing the Power of Groups to Change Society

The internet is now deeply embedded in group and organizational life in America, according to a new survey by the Pew Research Center’s Internet & American Life Project. Researchers found  75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active group participant, with participation highest among users of social networks.

According to the study 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.

This isn’t just a U.S. phenomenon. Just in the past week, the dictator of Tunisia was  toppled by an uprising that started with a man who set himself on fire in protest to this rulers injustice, which was then recorded, posted, blogged about and spread like wildfire on Facebook and Twitter. In fact, the Arab world is showing tremendous interest and concern in the event because they’re worried such uprisings, fueled by the social web, could spread to their nations.

What we’re witnessing is not just the power of social networks, it’s the power of Reeds Law , which describes the ability of large networks, particularly social networks, to scale exponentially, thereby serving has a conduit for almost instantaneous information transfer to the masses. Add mobile phones in this mix and you have a powerful channel for revolution. The established top-down command and control hierarchy’s in society are tremendously  threatened by this ability we now have to connect directly with one another…and they should be. Look what happened in Tunisia? This is not an isolated incident.

If the social web has the ability to impact governments and nations this way, what hope does a brand stand…other than to embrace change and become a part of the conversation?

6 Critically Undervalued Social Media Success Metrics | social media ROI | Social Media Consulting – Convince & Convert

I thought this was a really useful post from Jay Baer’s Convince and Convert blog on some simple social media metrics you can put into place right now.

I was particularly interested in Jay’s simple tutorial on how to create a Share of Voice report and the ready-to-go tools he made available to create a Share of Voice report. I intend to immediately incorporate this into our content marketing service delivery.

Thanks Jay for practicing what you preach. Another great example of how creating content creates fans that convert into customers.

 

Social Media: Past, Present and Future

Been meaning to post this for a couple weeks but the holidays just seem like such an appropriate time to blog about the ghost of social media past, present and future, don’t they. I thought this was a pretty compelling presentation by entrepreneur-turned-venture capitalist Mark Suster, presented at the Caltech MIT Enterprise Forum in October.

His presentation is a pithy take on where we’ve been, where we are and where we’re headed with the social web. His main takeaway, at least from my read, is that the rise of massive social networks such as Facebook and Twitter inevitably means that fragmentation is on it’s way. The social web is already starting to splinter into more vertically aligned interest groups (i.e. the Birds of a Feather” effect).

This fragmentation of the social web, he finally points out, is why Mark Zuckerberg remains paranoid (after all, where is AOL or even Yahoo! two titans of the early internet today?) and why right now is one of the greatest times since the last wave of digital innovation to work hard and innovate. Great, inspiring stuff.

SocialPastPresentFuture