I thought this was a really useful post from Jay Baer’s Convince and Convert blog on some simple social media metrics you can put into place right now.
I was particularly interested in Jay’s simple tutorial on how to create a Share of Voice report and the ready-to-go tools he made available to create a Share of Voice report. I intend to immediately incorporate this into our content marketing service delivery.
Thanks Jay for practicing what you preach. Another great example of how creating content creates fans that convert into customers.