6 Social Media Tools Experts Use to Update Facebook Pages


Okay, I’ve been a bit remiss in blogging of late. Enough of that. I’m back with a vengeance. I’ve been using Instapaper (one of the tools I love) to archive a lot of material over the last six-months. So expect a flood of posts on a regular basis. First this from the always excellent KissMetrics Blog covering 6 Tools Social Media Experts Use to Update Facebook Pages.

If you’re like me, you’re overwhelmed not just keeping up with all the daily changes in social media and digital marketing but finding out about and learning to use a host of new tools to track engagement, conversations, influence…you name it. In a sense, we’ve become tool paralyzed.

That’s one of the reasons I haven’t been blogging as regularly over the last several months. I had become dependent on FireFox and all my bookmarks and add ons and when FireFox started to get real glitchy around six-months ago, my tools started failing me. I guess in a sea of constant change we look for any little bit of stability and having a set of “go to” digital tools makes one feel in control of a hopelessly out of control situation.


Top 5 Emerging Brand Trends on Facebook

This was an excellent and comprehensive Mashable overview of the five major trends brands are using to connect, transact and serve customers on Facebook. There’s some very impressive innovation going on in the space, lead by some very big brands like Ford and Nike. What have you seen brands doing on Facebook that impresses you?

Facebook by the Numbers: 500 Million Infographic

Facebook reached it’s 500th million member yesterday and to commemorate the occasion, the folks at Mashable had this handy little infographic put together.

The original on Mashable here.

Old Spice Guy Social Media Campaign: The reports of my death are premature

This post from eConsultancy, is a much more in depth analysis of the fervor over the supposed lack of performance of the Old Spice Guy social media campaign than what was reported earlier in the week by a number of sources jumping all over the fact one of the fastest and most popular social media campaigns in recent memory was a failure in terms of sales. Turns out, sales data showing Old Spice Body Wash down 7% was for a 52-week period that ended BEFORE this effort even started.

My money’s on the potential of this lifting sales significantly.

How the Old Spice Videos Are Being Made

Excellent post from ReadWriteWeb on How the Old Spice videos were made. I love this campaign. Everyone does. The videos have been a huge hit on YouTube and other social media sites. There’s some disappointing news this morning that Old Spice sales aren’t benefiting from the campaign….yet. I think the jury’s still out. After all, body wash isn’t something you pantry load…unless you’re me and your teenage sons take yours out of the shower all the time.

I’ve got some ideas regarding what Old Spice could have done to insure better sales success. What about you?