Excellent post from ReadWriteWeb on How the Old Spice videos were made. I love this campaign. Everyone does. The videos have been a huge hit on YouTube and other social media sites. There’s some disappointing news this morning that Old Spice sales aren’t benefiting from the campaign….yet. I think the jury’s still out. After all, body wash isn’t something you pantry load…unless you’re me and your teenage sons take yours out of the shower all the time.
I’ve got some ideas regarding what Old Spice could have done to insure better sales success. What about you?